Graz West innovation location

Creation and implementation of a location concept for the Puchstraße Innovation Park

Together with Immorent in western Graz, the city of Graz has rebuilt the Puchstraße Innovation Park. Through the Graz West Innovation Location Project the location was assessed in detail and relevant target audiences for the location were identified. These included both growing regional businesses and investors from outside. As part of detailed market enquiries the needs and interests of regional businesses and international business were surveyed (via Expo-Real) and prospective clients were attracted to the new location.

The Institute of Systemic Development developed and implemented the location marketing concept in cooperation with the Freiraum Business Center.


Stadt Graz, GBG, Immorent GmbH



Regional development


Folder Innovationspark Puchstraße
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Institut für
Entwicklung e.U.
Liebenauer Hauptstrasse 2-6 | 8041 Graz
T. +43 (0) 316 46 82 400 F. +43 (0) 316 46 82 110
FN 435143 t
Gerichtsstand Graz